Contentful Introduces Mobile Content Development Tools that Change the Way Content is managed.

API-first Content Management - New iOS and Android SDKs - Simplify Mobile Content Management

03 SEPTEMBER 2014, BERLIN, GERMANY -- SEPTEMBER 3RD, 2014

Contentful, the API-driven content management platform, is releasing softwaredevelopment kits (SDKs) for both Android and iOS today to make managing mobile content simpler and faster. Developers can plug Contentful into their mobile app within a few hours and their editors can start publishing content into the app. Contentful’s modular approach to content completely separates content from the presentation layer, content is managed just once and updated across any platform or device.

“We see a lot of demand for managing content across mobile platforms. Existing CMS platforms have overlooked mobile and its ecosystem, relying on weak extensions to address the fragmentation of the mobile eco-system,” explained Sascha Konietzke, CEO and cofounder of Contentful. “Our new iOS and Android SDKs easily integrate Contentful with mobile apps, eliminating the need for developers to manage content in the backend.”

Existing CMS were not created with APIs and mobile content, and how content would be distributed and communicates in the context of mobile. Companies often have to build their own custom backends for managing mobile content, or rely on workarounds where developers are copy/pasting content supplied by editors directly into the app. This is a slow and expensive way to manage content.

Contentful addresses this by giving developers the API-powered tools they need to set up a proper infrastructure and an editor interface through which they can update content once and instantly see it go live across all platforms. With the new iOS and and Android SDKs out, developers can start loading content into their mobile apps that is published by editors within just a few hours.

Mobile web usage now accounts for 25% of total web usage, compared to 14% just last year. Measured in terms of time spent on digital media, mobile now accounts for more than 50% in the US. Out of the time you spend consuming content on our mobile devices, a staggering 86% is spent in apps, not in a mobile browser. As a result, to capture mobile visitors, companies are forced to look for better ways to create, publish and manage mobile content.

About Contentful

Contentful delivers on the promise of create content once and publish everywhere. Contentful is a flexible and future-friendly content management platform that lets you publish content across platforms. Editors manage content in a simple in an easy-to-use editing interface, while developers deliver their content using the programming language and development framework and templates of their choice. Contentful clients include Asics, Teehan+Lax, Nike, Viacom, Axel Springer among major international brands.

Quotes
"Seeing developers copy-paste text-strings from an ocean of spreadsheets into five different code-bases is a depressing sight in and of itself. A dedicated backend service for publishing your content is one of the quickest ways to lower mobile development budgets while increasing overall team satisfaction." Sascha Konietzke, CEO and co-founder, Contentful
"Contentful has saved us weeks of development by supplying an easy but powerful CMS. Now I don't have to worry about managing and integrating content. It's a developer's dream." Daniel Potts, CTO at Dactyl Studios
"We can now build apps at least 2-3 times faster than before! All the while avoiding technical debt & allowing our client to directly manage and update the content." Gueorgui Tcherednitchenko, CTO of AQ
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About Contentful

Contentful provides the essential content infrastructure for your projects, making content accessible via APIs and editable in a CMS-like web app. Companies such as Spotify, Urban Outfitters, Red Bull, Jack in the Box, The British Museum, Xoom, Lenovo and many others rely on Contentful to author, manage and deliver digital content to any device and multiple platforms. For more information, visit https://www.contentful.com/

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